40SECONDS

40 Seconds Collection

Every 40 seconds, someone dies by suicide.
Behind every statistic is a story, a struggle, a voice that felt unheard.

This collection is a reminder that silence can be fatal — and that real connection can save lives.
Each piece is more than fabric. It’s a call to replace smalltalk with presence, to ask questions that matter, and to truly listen.

We can’t fix everything. But we can choose not to look away.